Increasingly, more properties in the UK are now being sold without being listed on the market. Off-market property has become so prominent that it is essential that investors understand this growing sector of the property market. Should you invest in off-market property? Are there any benefits over traditional on-market investments? In this article, we will explore what off-market property investment is and how investors can maximise these unique opportunities.
What is off-market property?
Off-market properties are those that aren’t publicly listed, meaning they are not openly available for sale on the market. These properties are sold more discreetly than on-market ones and are not advertised publicly or listed on property portals. This ‘secret property market’ offers buyers the opportunity to invest in properties they might not otherwise have access to.
How Are Off-Market Properties Different?
Off-market properties differ from on-market properties in a number of ways.
|
Feature |
On-market property |
Off-market property |
|
Public Visibility |
Advertised |
Not publicly advertised |
|
Marketing Channels |
Property portals, agents, marketing materials |
Private networks, direct contact with property company, specialised agents |
|
Exposure |
Large |
Limited |
|
Sourcing |
Searching websites or property listings |
Direct from agents or industry professionals |
|
Available Information |
More |
Less |
What are the benefits of investing in off-market property?
Investing in off-market properties offers several advantages over purchasing on-market properties.
- Reduced competition – Fewer buyers are involved, potentially creating more time to assess the investment decision.
- Below market value – Off-market properties are typically sold at a lower cost when compared to listed properties, providing potential for strong capital growth and high yields.
- Early access – Sometimes off-market properties are eventually listed on the open market, giving you a limited window of opportunity to invest before the property receives increased attention.
- Quicker process – Due to lower attention and competition, sales can process more quickly as a result.
- Unique opportunities – These properties may offer unique features or be located in up-and-coming areas that aren’t promoted on the open market.
Things to consider when investing off-market
While there are numerous benefits to investing off-market, there are some important considerations that investors should be aware of.
- Due diligence – With details about off-market properties not being immediately available, investors may have to conduct more comprehensive due diligence. Usually, agents will be able to provide more information on the development and answer any investor questions.
- Market research – Investors will need to understand the local market surrounding the property. This can help evaluate the suitability of the property and whether there are better opportunities available.
- Less options available – By exclusively pursuing off-market properties, investors may find fewer properties that meet their needs and circumstances, limiting access to a full range of opportunities on the market.
Where do you find off-market properties?
There are many ways you can find off-market properties:
- Building networks – Building relationships with property investment consultants, real estate agents, and property owners is a great way to be kept informed on the latest developments on the property market.
- Direct approach – Directly call up or email developers or agents and ask what are the latest investment opportunities available.
- Attend industry events – Attending events hosted by industry professionals or companies is a great way to learn of the latest opportunities on the market.
- Sign up to email lists – You can keep up to date with the latest off-market opportunities by signing up to email lists or newsletters.
- Advantage Investment’s website and agents – At Advantage Investment, we ensure that our clients have access to the best property investments in the UK, including off-market properties. We directly list the off-market opportunities we have available, without listing specific details pertaining to the development. We source only the strongest performing properties in sought-after locations, ensuring that our investors can secure the highest returns possible.
Advantage Investment: your access to the best off-market property investments
Advantage Investment exclusively partners with the best developers to source some of the best property investment opportunities in the UK. Since founding in 2020, Advantage Investment has quickly become one of Liverpool’s leading property investment companies due to our strong track record of delivering for our investors. From traditional buy-to-lets and off-plan property to student accommodation and holiday lets, Advantage is uniquely positioned to help you achieve your property investment goals.
Explore some of Advantage Investment’s exclusive off-market property investment opportunities:
Media City – Manchester Off-Market
Central Leicester – Off-Market
Why should you invest in off-market property?
Off-market property investments offer investors a smart entry point into the property market. They provide strong access to unique opportunities, less competition, and exceptional value when compared to the traditional marketplace.
Want to invest in off–market property? Advantage Investment is here to provide you with the most exclusive off-market properties available. Contact us today and we can offer a personalised, tailored consultation to help identify the perfect property investment for your current circumstances and needs. We will guide you all the way from the initial property sourcing to the management of your investment.
